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ACA Health Insurance Coverage Options in Wisconsin

Wisconsin uses the federal HealthCare.gov Marketplace for ACA health insurance. Review coverage options and enrollment information for Wisconsin residents.

Get a sneak peek at the 2027 plans

The new 2027 plans become available November 1, 2026. Call 855-367-1095 now to get a sneak peek at the new plans before then, and we will have your options ready the day they open.

Looking for Medicaid? Call your state, not us.

Medicaid is a government program that gives free or low-cost health coverage to people with limited income, such as some adults, children, pregnant women, seniors and people with disabilities. Each state runs its own Medicaid program and decides who qualifies. We are an independent insurance agency, and we cannot enroll you in Medicaid or check your Medicaid.

Wisconsin Medicaid: BadgerCare Plus (Wisconsin Department of Health Services) · 1-800-362-3002 (ForwardHealth Member Services) · dhs.wisconsin.gov/badgercareplus/index.htm

If your income is too high for Medicaid, or you want to compare health plans, call us. We can help with that.

Eligibility considerations

Plan tiers

Bronze plans

Lower monthly premium; higher cost-sharing when care is used.

Silver plans

The benchmark tier for subsidy calculations; the only tier eligible for additional cost-sharing reductions.

Gold plans

Higher monthly premium; lower cost-sharing at the point of care.

Wisconsin Medicaid and Marketplace information

Medicaid expansion status
Not expanded
Wisconsin Medicaid agency
BadgerCare Plus (Wisconsin Department of Health Services)
ACA Marketplace
HealthCare.gov (federal Marketplace)

Wisconsin counties: ACA open enrollment

Choose your county for the dates, Medicaid status and how to get help.

Common questions

How is ACA Marketplace coverage administered in Wisconsin?

Wisconsin uses HealthCare.gov (federal Marketplace) rather than a state-run exchange. Enrollment, plan comparison, and subsidy determinations run through the federal system.

Has Wisconsin expanded Medicaid under the ACA?

Wisconsin has not adopted the standard ACA Medicaid expansion. Wisconsin has not adopted the standard ACA Medicaid expansion. It covers childless adults and caretaker relatives up to 100% of the federal poverty level through a separate BadgerCare Plus waiver, not the ACA's 138% FPL expansion pathway. Because ACA marketplace subsidies are available starting at 100% FPL, this differs from a state with no expansion program at all.

Is there a cost to speak with a licensed agent?

No. Reviewing ACA Marketplace options by phone with a licensed agent has no cost. Any plan ultimately selected carries its own separate premium, determined by the plan and carrier, not by GetFastRates.com.

Questions are easier by phone.

Call 855-367-1095 to talk through your situation with licensed insurance help.

  • Licensed insurance help
  • No guaranteed eligibility, pricing, or availability
  • Educational starting point

Information on this site is educational and does not guarantee eligibility, enrollment, pricing, or availability. It is not a recommendation to buy any specific plan or policy.